The clever investor keeps an eye out for what’s new in the world, not necessarily to leap on the latest thing but to file away the information for possible future action — if the numbers are right.
To give you a head start for next year, check out Trendwatching.com’s “10 Consumer Trends for 2013.” Below are just a few:
“Fundable is a U.S.-based equity crowdfunding platform for start-up companies, aiming to take advantage of the JOBS Act legislation in the U.S. To date, start-ups on Fundable have offered ‘rewards,’ such as products or experiences, to investors.
Mobile Devices at Maximum
“Going all out on the ever-spreading QR-surface-retail phenomenon, U.S.-based online grocer Peapod.com announced in October 2012 that it was launching over 100 QR-code based ‘virtual stores’ at train stations in major cities including Boston, New York, Washington, D.C., and Chicago.”
Deep Data Mining
“August 2012 saw U.S.-based supermarket chain Kroger introduce a personalized discounts scheme, generating coupons based on shoppers’ loyalty card usage data.”
“Four out of five U.S. shoppers (76%) notice ‘Made in the USA’ claims and labels, and are more likely to purchase that product (Source: Perception Research, July 2012).”
Health Care Apps
“In July 2012, the Food & Drug Administration in the U.S. granted Proteus Digital Health pre-market clearance for their ingestible sensor that can monitor whether a patient is taking their medicine. The sensor is activated (and powered) by stomach fluid, and the patient’s physiological data is output to an accompanying smartphone app, that will alert them if a medicine isn’t taken as scheduled.”
A Second Forecast
Eager for more forecasting? Another expert in analyzing what’s hot in the market, JWT offers a free slideshow as a preview to its “10 Trends for 2013,” which is available for purchase.
Breaking It Down
Here are a few trend reports by sector:
Food and Restaurants
International food and restaurant consulting company Baum+Whiteman offers their take in the “17 Hottest Food & Beverage Trends in Restaurants & Hotels for 2013.”
PWC (PricewaterhouseCoopers) looks at health care cost trends, which it predicts will continue to “deflate” in 2013.
The “Top 10 Strategic Technology Trends for 2013,”as reported by Forbes.
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