General Mills finance director Penny Leporte recently blogged about the fact that the company has made BetterInvesting’s Top 100 Companies Held by Our Members for the second year in a row.
The list appears each April in BetterInvesting Magazine.
In 2012, 151 investment clubs owned more than 55,000 shares of General Mills stock, out of some 5,000 BetterInvesting member clubs. That placed General Mills at No. 83 on the list.
“BI investors tend to be savvy, active stock buyers as well as long-term shareholders,” she wrote. “And what better stock to have in your portfolio than General Mills — our stock is up more than 20 percent since the beginning of the year.”
Leporte, who’s in the General Mills Investor Relations department, works closely with retail investors such as BetterInvesting members.
She highlights that the corporation has been partnering with BetterInvesting since 2008, including supporting regional conferences and the BetterInvesting National Convention: “Over time, our reputation has grown with this group. In 2009, for example — one year after we began working with BI — we ranked No. 195 out of BI’s top 200 companies. Since then, we’ve steadily moved up the ranks and into the top 100.” (BetterInvesting Magazine also featured General Mills as the Undervalued Stock in the August 2012 issue.)
Leporte also notes that General Mills is one of three food and beverage companies in the Top 100.
“But we’re at a bit of a disadvantage when it comes to name recognition,” she writes. “Everyone knows the Pepsi and Coke brands (two companies also on the top 100 list), but investors don’t always recognize ‘General Mills.’
“That is, until we tell them we own global brands like Cheerios, Yoplait, Pillsbury, Nature Valley, Old El Paso, Betty Crocker and more. That makes it a lot easier for people to follow the investing adage of ‘buy what you know.’”
Yup, we get the name recognition thing. Bought there, eaten that.
BetterInvesting is a national nonprofit organization that has been empowering individual investors since 1951. Founded in Detroit, the association (formerly known as National Association of Investors Corporation) was born out of the conviction that anyone can become a successful long-term investor by following commonsense investing practices. BetterInvesting has helped more than 5 million people become better, more informed investors by providing webinars, in-person events, easy-to-use online tools for analyzing stocks and mutual funds, a monthly magazine and a community of volunteers and like-minded investors. For more information about BetterInvesting, visit its website at http://www.betterinvesting.org/investing/landing/openhouse/blog/index.html or call toll free (877) 275-6242.